Craft ~ brews and reviews
By Greg Richardson
One of the great things about craft brewing
and craft beer, besides the tasting, is the people I get to meet and
whose stories I get to share.
I have, not surprisingly, gotten to know
people who brew and serve craft beer. Some of them are brewers at
established breweries and others brew at home. Medical researchers,
Episcopal priests, even singers and songwriters. We have talked in
tasting rooms and restaurants, online, and even places where they
serve coffee. We have talked almost everywhere people go to but
This month was a first for me. I spent some
time talking with Shibli Haddad at his service station.
Shibli was born in Burbank, California and
his father built a gas station on the corner of Arroyo and Del Mar
in Pasadena, California in the 1970s. Since Shibli’s father died in
1998, several members of his family have taken on responsibility for
running the station. Even now, Shibli’s mother is his landlady.
Though it might sounds like gasoline is in
his blood, Shibli did not set out to become an oil and gas magnate.
I could relate to his story. He has gone to school several times,
intent on studying a variety of subjects. Originally intending to
learn computer programming and web design, he found that was not
what he had hoped it would be. His family wanted him to pursue a
profession, and he began studying to become a dentist. Again, it was
not what drew him toward the future. He began working in a business
management practice and decided to study accounting.
I told him accounting was the first course I
ever dropped in my life.
For Shibli, life always draws him to
something new. He says he gets focused and moves on to explore.
Learning about managing a business and
finance sparked his interest in the daily, hands-on experience of
running a business. Just over a year ago he took on the operation of
Shibli stands out not because he is the
greatest gas station operator ever, but because he is also
passionate about craft beer.
His station is a portal into the world of
Shibli discovered craft beer about two or
three years ago. He had given up on what we would call industrial
beers and drank more hard liquor. Someone suggested he might try
what they called craft beer and he was pleasantly surprised by the
Shibli’s family is important to him and his
story. His sister was working a bar and she encouraged him to expand
his horizons and try more craft beers. Shibli discovered a new world
full of names like Stone and Lost Abbey, Ballast Point and
Shibli’s exploration continues, and is
reflected in how he operated his business.
As he took over the operations of the
station he decided to be as craft beer-friendly as possible. He
contacted a distributor and chose 25 craft beers to sell at the
station, trying new brews along the way.
With between 100 and 200 craft beers for
sale Shibli’s station does not necessarily have the largest possible
selection, but it is, by his standards, the best.
Shibli has a local artist create a chalk
mural in the store to highlight new beers and breweries. He also has
separate sections for craft beer and industrial beer, and you can
pick your own craft beer six pack.
Ironically, the beer which sparked his
interest in craft beer is in the section between the industrial and
the craft beers.
Shibli began his exploration of craft beer
and breweries intentionally. He set out to learn and understand, and
he worked hard. We agree, though, one of the best things that can
happen is when work becomes play. Our analytical approach
strengthens our intuition, and we can rely on it.
One of his latest discoveries is beer from
Garage Project, which brews in a former gas station in New Zealand.
One of their brews is a mango hefeweizen. He also has some hard to
find beer, including Rogue’s Sriracha stout.
Even though Shibli’s station is within
walking distance to the Stone Store in Pasadena and he is a frequent
customer, if he could drink anything it would be a Lost Abbey
Madonna & Child. It might be accompanied by any Black Sabbath music
recorded on vinyl.
Shibli reminded me craft beer is like music.
People need to try different beers at each brewery, in the same way
you might prefer songs by different bands.
Craft brewing is not Shibli’s only passion,
and not the only one reflected in his station. He also loves classic
cars and schedules regular car shows in the parking spaces he has
available. The next one should be coming up this month, so stop in
for some gas, pick up some craft beer, and ask about the next show.
You can find more photos on Instagram at @arroyoshell.
Mention you read the Art of the Craft in
DaBelly Magazine this month and ask for a discount . . .
Greg Richardson is a leadership and
organizational coach, and a spiritual life mentor, in Pasadena,
California. He is passionate about craft brewing, listening, and
monks and monastic life. Greg is a recovering attorney, executive,
and university professor. Greg’s website is StrategicMonk.com and
he is on Twitter @StrategicMonk.
You can email Greg at StrategicMonk@gmail.com.