NAMM (International Music Merchants
Association) has one of the most popular trade shows in the world.
Every winter, music dealers, vendors, buyers, musicians, press and
more spend four days in a musical instrument candy store, better known
as the Anaheim Convention Center. We expected this year to be subdued
and perhaps a tad somber, as the economy is still down and more and
more people are out of work. But instead, the mood was optimistic and
the general buzz was business is good. It seems that people are
turning to musical instruments as a outlet for stress and a place to
find comfort. They are a good investment, because unlike a night at
the movies or in a bar, instruments last and can be enjoyed over and
over again. You don't have to purchase every new doodad that comes
down the pike to get the most from your instrument either, you can
relish it just as it came when you paid for it. But, inside NAMM, that
does hardly seem any fun.
DaBelly focused a lot on the business
side of music this year. We looked for some intriguing and innovative
products to share with you. Yes, there still were stars and a
scene. The scene was broken into the "look at me, I somebody"
dressers, who were mostly unknown musicians hoping to get notice or
visitors to NAMM seeking attention, and the average dressed people
from casual T-shirts to business suits, who were there to work and
network. There were also a lot of those in between, who flaunted their
personal style without going over the top.
Enjoy some photos by staff photographer
Keith Durflinger, who captured the sights of NAMM (and the sounds, as
he's an avid drummer as well!). Staff writer and photographer (and
talented bass player) Jules Beuck spent a day at NAMM and shares his
experience as well. Naughty Mickie wouldn't miss NAMM for the world,
as she likes to dabble on a variety of instruments, but claims mastery
of none-- we know her best asset is getting the story, which she did,
bringing us two business tales and some cool products to check out.
Look, read and enjoy our foray into the
top shelf of the sweetest in the store....